CHICAGO, United States — Kraft Heinz has acquired US paleo brand Primal Kitchen for approximately $200 million. The move comes amid a flurry of activity in the F&B sector, in which big brands are splashing out on disruptive startups to drive innovation. Read more: Danone Backs Breakfast Protein Pot Brand AYEM Primal Kitchen will join Kraft [...]
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LONDON, United Kingdom — British supermarket chain Sainsbury’s is taking on rivals Holland & Barrett and Planet Organic, with the launch of new wellness hubs in selected stores. The strategic move, which will bring the grocer’s entire range of wellness and sports nutrition products together in-store for the first time, targets the rise of health-conscious consumers looking [...]
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LONDON, United Kingdom — Feedr, an online marketplace enabling office workers to order nutritious food from London’s best artisan vendors to their desks, is getting ready for UK and international expansion. Taking inspiration from the rapidly growing B2C food-tech space, which has been feeling the seismic impact of Deliveroo and Uber Eats, Feedr is looking to [...]
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As a launchpad into the vegan market in Asia, there isn’t a more favourable and welcoming point of entry than Singapore — and for the vegan industry, the outlook is favourable. With PETA Asia declaring Singapore the second most vegan-friendly city in the region, just losing out to Taiwan’s capital Taipei in the top spot, and [...]
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LONDON, United Kingdom — Unilever has acquired British startup Graze for a reported £150M, as it takes steps to grow in the healthy snacking sector. Founded in 2008, Graze has scaled from a bedroom startup to an international business employing over 500 people. Launched into UK retail in 2015 and US retail in 2016, the brand [...]
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LONDON, United Kingdom — Established US snack brand LÄRABAR has expanded into the UK, with supermarket chain Sainsbury’s and Amazon stocking the cult favourite. Founded by female entrepreneur Lara Merriken in 2000, the company, which generated sales of over $178 in the US last year, is the fastest growing wellness brand in the nutrition category in its [...]
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LONDON, United Kingdom — Healthy food-to-go brand Pollen + Grace has launched a crowdfunding campaign via Seedrs ahead of its launch into UK supermarket giants Tesco and Co-op. From May 2019, the natural food brand will expand into 50 Co-op supermarkets across the South of England, including London. Its products will also be available in 55 [...]
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LONDON, United Kingdom — As consumer appetite grows for convenient, nutritionally-dense, environmentally-friendly food solutions, the market is becoming increasingly fertile for ethical meal replacement companies to prosper. Two leading the charge are the UK’s Huel and America’s Soylent, with the British Isles providing the battleground for 2019, following the latter’s UK launch last September – its first overseas expansion since [...]
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LONDON, United Kingdom — Healthy recipe box provider Mindful Chef has partnered with Deliveroo in London to promote a new range of frozen meals that tap into the growing trend for convenient meal solutions. The collaboration, which runs until 16th April will enable Deliveroo users to order from a range of meals priced at £7, all [...]
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SAN FRANCISCO, United States — Unilever is set to add Olly Nutrition, a disruptive wellness brand known for its gummy vitamins and supplements, to its rapidly expanding wellness portfolio. The US company will sit alongside the likes of Pukka Herbs, Ren Skincare and Graze, which Unilever acquired earlier this year for a reported £150M, as [...]
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McDonald’s, Burger King and Del Taco are the latest fast-food brands to embrace meat alternatives, as demand for plant-based proteins continues to present new opportunities for legacy brands. In addition to The Big Vegan TS being trialled in Germany, one of its leading international markets, McDonald’s CEO Steve Easterbrook said he is “paying close attention [...]
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LONDON, United Kingdom — British Grocer Waitrose is trialling the sale of loose products including cereals, pasta and coffee to empower shoppers to cut down on plastic packaging. In addition to a dedicated refillable zone, the supermarket chain is also looking into the creation of a frozen ‘pick and mix’ section and borrow-a-box scheme, which it [...]
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LONDON, United Kingdom — British supermarket chain Sainsbury’s has released a new report exploring what, when and how consumers will be eating in 2025, 2050 and 150 years time, and it predicts wellness will play a pivotal role. The Future of Food Report, commissioned by Sainsbury’s futurologists Department 22, leading food historian Dr Polly Russell and [...]
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NEW YORK, United States — Swedish oat-based F&B brand Oatly has launched a range of vegan ice-cream in the US, as it vows to put oat-milk shortages of the past behind it. Seven Oatly ice cream flavours are currently being stocked in select bodegas across New York City, with retailers including Whole Foods and Target also [...]
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CALIFORNIA, United States — Liquid I.V., an electrolyte drink mix designed to speed up hydration has raised $5M in funding from high-profile backers including Kevin Hart, Justin Bieber, James Corden, Scooter Braun, Steve Aoki and Serena Williams. The funds will be strategically utilised by the startup for continued retail growth across the US within Costco, Whole [...]
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LOS ANGELES, United States — The founder of multi-million dollar snack brand Hippeas is betting big on personalisation with the launch of a new wellness brand Buddy Nutrition. The personalised nutrition platform, which will offer customisable functional foods and supplements, is backed by Forerunner Ventures and Strand Equity, placing the startup in company with Birchbox, [...]
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LONDON, United Kingdom — Mother, the UK-based vending machine company packing healthy and convenient products, plans to transform convenience food and drink options across education, healthcare and transport, following a £3 million investment from Montreux Capital Management. Founded in 2014, Mother vending machines feature a large touchscreen display, detailing the nutritional information and allergens of each [...]
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LONDON, United Kingdom — Diageo has acquired a majority share in trendsetting non-alcoholic spirits brand Seedlip, as sales of non-alcoholic beer, wine and spirits hit a record high in the UK. The drinks company, which previously owned 20% of Seedlip through its Distill Ventures division, which supports entrepreneurs as they develop and scale drinks brands, believes [...]
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NEW YORK, United States — WW (formally Weight Watchers) has introduced a new weight-loss and nutrition app; Kurbo by WW, aimed at kids as young as eight, sparking widespread controversy and criticism. Acquired for $3 million by WW back in 2018, the behaviour change program, designed to help kids and teens reach a healthier weight, uses [...]
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LONDON, United Kingdom — Food delivery platform Deliveroo has secured partnerships with bespoke meal delivery service Fresh Fitness Food and functional beverage brand Botanic Lab, as it continues to double down on healthy options for the London market. Fresh Fitness Food’s new ‘To Go’ range is currently being distributed via Deliveroo Editions, while Botanic Lab’s [...]
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